One of the ambitious
projects of Google X research labs is Google Glass along with
Self-driving car and Loon. In year 2012 Sergey Brin, unveiled about this
ambitious project. He thinks that people using a cell phone while walking has
an underlying problem and Google Glass would solve that problem. The premium to
solve that problem is just little over $1500 (price of Google Glass) from the
consumer pocket. Ever since its announcement, Google has been rushing to bring
this Google Glass to mainstream consumers with too much of experiment but very
little consumer feedback. Let us see what are the pros and cons of the Google
Glass are.
Issues
with the concept:
- The
idea sounds cool and looked novelty, a science fiction style concept, and
a niche product. But the world is not advanced to accept that augmented
reality (yet).
- Too
much electronics on the head - a microprocessor, 720P video camera, a
touch-pad, a battery, LED projector, Wi-Fi, Bluetooth, phone, text, email,
speakers, microphone and list goes on. Too much stuff with too little
space.
- Failed
to attract people who already wear glasses in the first prototype.
My personal experience in one of the tech workshop - I was asked to remove
my glasses before wearing Google Glass.
- There
is no apparent evidence what exactly Google is trying to do with the
Google Glass - is it a gaming device, or a social media platform, or a
medical device, or a device which will solve some real world problems, or
is it just some cool and geeky device?
- Who
are their target audience? Technology geeks or general public? From the
prototype, it will be highly impossible to take this device and sell to a
person who is not a technical savvy.
- Early
reaction was astonishing from technology pundits, but this reaction is
nothing new for any tech gadget, people look at only positive stuff, or a
“wow” sort of reaction. However, how many people really wear the Google
Glass and glue them to their eyes, very little or none. For the first
couple of days we spend great amount of time on the newly purchased
gadget, and later on we tend to give up and slowly lose the interest.
Google Glass certainly will fall into that category.
- How
can Google protect and assure the guarantee of the privacy with a computer
being on the head, can we trust the technology?
- Just
wearing the Google Glass for a trial is a great and cool experience, but
is it possible to continuously wear it the entire day and not get labeled
as a weird guy in the wrong set of crowd? How far is the social acceptance
of this product?
- The
issue is not about how much cool factor Google can build into the Google
Glass which they can certainly do that but how can they convince the
general public to adopt the Glass
- Another
observation is how they invited the developers and technical pundits to
participate in the prototype phase. Instead of focusing on one or two
areas, they wanted to try pretty much everything with the Google Glass.
It was overwhelming, causing too much confusion for not only for the
developers but also for the Google Glass engineers as well. The
expectations from the engineers are way beyond the reality.
- It
would cost $1500 if someone wants to purchase it during the prototype
phase. This is a hefty price tag and cannot be justifiable to bring the
product into general public.
Some
advantages and benefits:
- When
Google introduces a new product, they have the capacity and a fat bank
balance to do it big
- When
Google introduces a new product, they have the capacity and a fat bank
balance to do it big.
- No
near term threats from the competitors, first mover advantage.
- Brand
advantage, Google is already part of our lives, whether it is Search,
Gmail, YouTube, Android, or Google Chrome. So obviously, the expectations
on the Google Glass is very high.
- Being
Google, they have the marketing power. They can partner with any
leading eyewear manufacturers, and dictate the terms and conditions and
also can negotiate better share on the profits.
- Google
being a technology innovator and genius brain bank, they can leverage
their expertise and create an ecosystem around the Google Glass.
Should Google focus on
mass market or enterprise market for Google Glass? My take is enterprise
market. The world is not ready for this device yet to include it in the main
stream market. It falls under the category of augmented reality, self-driving
cars, or a journey to mars. It could take couple of decades for main stream to
adopt products like this. At the end no matter who you are, if there is no
customer, there is no business. “The customer… is the ultimate reason for
whatever the organization produces, -Peter Drucker”.
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